Fire-PAL's mission is to help fire departments throughout Arizona prevent childhood drowning and other child life-safety tragedies through education and prevention.

Phoenix Fire-Pal is a recognized 501(c)3 non-profit organization that has dedicated its resources to creating and distributing safety information throughout Arizona and parts of the United States.

The organization supports the Phoenix Fire Department and firefighters throughout the valley, and is credited with developing educational campaigns like the "Just A Few Seconds" drowning prevention campaign, teaching kids about fire safety and informing parents about firearm dangers.

The volunteer organization originated in 1985 and is made up of media, advertising, law and accounting professionals, as well as dedicated citizens.